Kappa Kappa Gamma sorority hosted its first profit share with Sweet Frog Frozen Yogurt on Tuesday.
The event, held from 4 to 8 p.m., took place at the Sweet Frog branch located on Libbie Avenue.
"We love hosting the events like this because they are great for both parties involved," Marcus Crawford, operating manager of Sweet Frog on Libbie said.
The profit share promotes a good cause, while at the same time, drawing customers to the shop, which helps push up sales, Crawford said. All that you have to do is mention Kappa when you pay, and 25 percent of your purchase will go toward helping the cause, he said.
"We had heard that other groups on campus had had good experiences doing profit shares with Sweet Frog," said junior Giselle Geno, president of Kappa Kappa Gamma. "And we wanted to try it out as well."
Sweet Frog seemed like the perfect venue for people looking for a fun, quick and food-involved study break, she said.
Proceeds will go directly to Kappa's national philanthropies, the Rose McGill Fund and Reading is Fundamental, Geno said.
The Rose McGill Fund is a foundation that helps Kappas around the world who need monetary assistance, whether that be for tuition scholarships, medical bills or to help out with an unexpected financial downturn, Geno said. Reading is Fundamental is a national organization that works with children, parents and community members to increase access to books and to prioritize the value of literacy, she said.
Junior Kristine Najjar, the sorority's philanthropy chair, was involved in most of the planning that went into the event. The event was a new and exciting way to get involved in the community, Najjar said.
The event is important to Kappa because it is one of the several ways that the sorority can give back to society, she said. The sorority has other philanthropy events during the year including Kappa Kourtside, Kappa Kisses, and Kappa and Pi Phi's Book Drive in addition to working with Richmond's Boys and Girls Club.
Working with Sweet Frog went really well, Geno said. Kappa would be interested in doing another event with them in the future, she said.
Sweet Frog was a great place to have a profit share because it attracts so many university students, sophomore Caroline Maugeri said. Maugeri saw a lot of other students at Sweet Frog when she went for the profit share, she said.
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